Paco Rabanne

Paco Rabanne

France
Roadshow

To propel the launch of Invictus, the new fragrance, in partnership with Sephora, we designed a two-pronged experiential roadshow – a Tour Bus for city-center stores and a unique event-selling corner for mall-based outlets. Across 46 dates in 10 French cities, our model squadron engaged 70 Sephora outlets, crowned with a special operation on the Champs-Élysées, creating a wave of Invictus across France.

Paco Rabanne

France
Roadshow

To propel the launch of Invictus, the new fragrance, in partnership with Sephora, we designed a two-pronged experiential roadshow – a Tour Bus for city-center stores and a unique event-selling corner for mall-based outlets. Across 46 dates in 10 French cities, our model squadron engaged 70 Sephora outlets, crowned with a special operation on the Champs-Élysées, creating a wave of Invictus across France.